We flew Southwest Airlines last week and noticed a few changes. First, they’ve changed their colors to more vibrant, bold colors. Just take a look at their new in-flight magazine. A monthly magazine once named SPIRIT now takes on the brand SWA strives for~heart.
While you’re at it, check out their newly designed website. They’ve always had an easy to navigate website, now it’s impressively improved. My experience with rewards programs and efficiency in operating an airline, Southwest is the best in the industry. Always offering the lowest fares, no change fees, no bag fees, and little touches that make this our favorite domestic airline.
And lastly, they’re tattooing this heart on the belly of their entire fleet of 737’s.
Just a few reasons we LUV, LUV, LUV Southwest Airlines.